Starting on October 15, you’ll no longer be able to pick up Arkansas Money & Politics on your weekly Kroger run. In fact, Kroger will no longer distribute any free magazines to their customers
Marketers typically place advertisements in magazines based off their overall readership, including both the magazine’s paying subscribers and casual readers who pick up an issue at their grocery store or in their doctor’s office. Placing an advertisement in a magazine with a strong readership is more financially viable than running an entire separate ad campaign.
Potential consumers are more likely to react positively to this sort of seamless sponsored content than they are to an intrusive billboard or commercial.
While September may be the last month you’ll be able to find our literary produce at your local Kroger, there are several other options to enjoy our articles. If you’d like AY or AMP delivered directly to your doorstep, check out our subscription options on our websites, https://aymag.com/ and https://armoneyandpolitics.com. Our rates start at $1 per issue.
Alternatively, many other stores carry our magazines, and you can always read digital versions of AY and Arkansas Money & Politics online.
To voice concerns about the change, readers can contact Kroger representatives at (901) 765-4100.