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Eat My Catfish Opening First Northwest Arkansas Location


A popular central Arkansas restaurant is moving to Northwest Arkansas.

Eat My Catfish is adding a new location in Fayetteville, its first restaurant in Northwest Arkansas and its fifth location overall. Currently, Eat My Catfish operates locations in Benton, Conway, Little Rock and North Little Rock.

Fayetteville’s Eat My Catfish will be located at 32 W. Joyce Blvd. in Joyce Plaza.

“We are very excited about our next location and the impact it will have on the Fayetteville community,” Travis Hester, President of, said in a statement. 

Hester founded Eat My Catfish, which started life as a food truck in Benton, in 2008. Four years later, he opened the restaurant’s first brick-and-mortar location across the street from where the food truck was originally parked.

Since that time, Hester has steadily expanded his restaurant holdings. In 2013, he opened a location in Conway and expanded to Breckenridge Village in Little Rock in 2016 and North Little Rock in 2018.

T.J. Lefler, vice president, of Cushman & Wakefield/Sage Partners, and Stephanie Farmer of Sage Partners collaborated with Eat My Catfish to on the Fayetteville location.

“Eat My Catfish is an outstanding establishment, and we are really excited to have them in Northwest Arkansas. We are so pleased to work with founder, Travis Hester, and his team to expand Eat My Catfish in order to bring delicious food, and the environment of nostalgia he has created to others,” Lefler said.

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Image courtesy of Eat My Catfish

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