Downtown North Little Rock is set for another boost. Nabholz Properties Inc. has announced plans for a $25 million mixed-use development next to Simmons Bank Arena and the 2nd Street Promenade, featuring a 90-room Aloft hotel, the relocation of Willy D’s Dueling Pianos and a 7,000-square-foot event venue.

Renderings provided by Nabholz
A public groundbreaking ceremony will be held Wednesday, Nov. 12, at 11 a.m., marking the start of site work that will further connect the Argenta Arts District with the growing entertainment corridor around the arena.

Renderings provided by Nabholz
“This project builds on years of momentum in Argenta,” said Greg Nabholz, CEO of Nabholz Properties Inc. “It serves as a gateway to Argenta — amplifying the energy of nearby projects like the new North Little Rock Conference Center, the enhanced 2nd Street Promenade, and Argenta Plaza with its future ATG Pavilion. Together with Simmons Bank Arena and Dickey-Stephens Park, these destinations strengthen the area’s role as a vibrant hub for dining, hospitality and entertainment.”

Renderings provided by Nabholz
The Aloft hotel, part of the Marriott brand, will be developed by Conway Management and Span Hospitality. Meanwhile, Willy D’s, a Central Arkansas nightlife staple since 2003, will reopen in a larger, custom-built venue designed to enhance its signature live music experience.

Renderings provided by Nabholz
“After more than 20 years in the River Market, we’re thrilled to begin our next chapter in North Little Rock,” said Danny W. Brown, owner of Willy D’s Dueling Pianos. “This move allows us to create a fresh venue designed from the ground up to deliver the best dueling piano and live music experience in the region.”

Renderings provided by Nabholz
Local officials will join Nabholz representatives at the event, where the project’s official name will be unveiled.
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