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Walton Foundation Grant to Help Fund Fayetteville Cycling Event


by Dustin Jayroe

More than $2 million in grant money from the Walton Family Foundation will be used to help fund cyclocross events in Fayetteville over the next few years, which includes multiple races and the 2022 world championships. 

The foundation is providing $2.3 million in grant funds were provided to the Fayetteville Advertising and Promotion Commission, which is in charge of the city’s tourism group, Experience Fayetteville. The commission will also disburse the funds.

On Monday, the commission voted to approve the selection of Parkven Productions to manage all of the city’s cyclocross events through April 2022, a contract worth $320,000 that will be paid out in quarterly increments until it expires. 

FayetteCross is the first event of the series and has already been set for this October. That race will be held at Centennial Park on Millsap Mountain the first weekend of the month. 

The UCI Cyclo-Cross World Championships will be held on January 29-30, 2022, which the Union Cycliste Internationale (UCI) announced earlier this year. This is a significant hosting for the city of Fayetteville and the state of Arkansas, as the world championships have only been held in the United States once before. 

There will be additional cyclocross races and events held between now and 2022, but no specific details (other than that at least one of them will be in 2020) have been released at this time.

READ MORE: Bicycling’s Big Boom on Arkansas Tourism

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