Walmart has announced that it will sponsor two family-fun initiatives this summer, including a star-studded virtual camp and drive-in movie theaters.
The first experience, Camp by Walmart, is a virtual camp that brings summer fun to participants backyards and kitchen counters starting July 8. Camp by Walmart will feature 50 different activities that are led by celebrity counselors, including Neil Patrick Harris, Drew Barrymore, LeBron James and more.
The camp is produced and developed in partnership with CAMP and powered by interactive video platform Eko. All Camp by Walmart activities will be available for free on the Walmart app. In addition to Camp by Walmart, Walmart will be working with Tribeca Enterprises to offer families two drive-in movie theatre experiences this summer.
Beginning in August, Walmart will host 320 drive-in movies across 160 Walmart parking lots nationwide. The Tribeca Drive-in team will program all films. The Walmart Drive-in will run through October. Click here for more information. For additional showings, Tribeca drive-ins across the nation opened its lots today.
“Drive-Ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” says Jane Rosenthal, CEO and co-founder of Tribeca Enterprises and Tribeca Film Festival in a press release. “But now, the Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather. We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for.”
For location and ticket purchasing information for Tribeca drive-ins, click here.