Starting Sept. 15, Walmart’s new subscription membership service is available for customers.
The membership service, called Walmart+, allows individuals to pay a flat rate for unlimited free delivery, fuel discounts and more.
“We can’t wait for customers to use Walmart+ as a way to keep more time on their calendars and money in their pockets,” Janey Whiteside, Walmart’s chief customer officer, said in a statement. “We designed Walmart+ to be the ultimate life hack for customers, pulling together benefits they told us would be most helpful to them today and in the future. Its usefulness will only grow from here.”
Through Walmart+, customers can pay $98 per year or $12.95 per month for unlimited free delivery on more than 160,000 items. The service replaces Delivery Unlimited, which focused solely on grocery items.
Customers will also be able to utilize Scan & Go, a Walmart app feature, to scan items as they shop and pay for their items using Walmart Pay. There will also be a fuel discount of 5 cents per gallon at Walmart, Murphy USA and Murphy Express fuel stations with Sam’s Club stations expected to be added soon.
According to a previous Walmart release, Walmart+ will have an in-store component, reaching 4,700 Walmart stores. There will be 2,700 stores capable of providing same-day delivery services.
Announced in February 2020, Walmart+ is the retailer’s answer to Amazon Prime, the membership service that e-commerce giant Amazon provides. Amazon Prime, launched in 2005, also offers free unlimited delivery with streaming options. This service is $119 per year or $12.99 per month.