Core Brewing & Distilling Company has officially partnered with the University of Arkansas Athletic Department and is now the Official Craft Brewery of the Arkansas Razorbacks.
“We are excited to welcome Core Brewing as an official sponsor of our program,” Vice Chancellor and Director of Athletics Hunter Yurachek said following the announcement. “As an Arkansas based company, Core has an understanding of our state and the deep connection between Arkansans and the Razorbacks.
“We are appreciative of Core’s support of our program, which will assist us in continuing to make a difference in the lives of our student-athletes,” he added. “Additionally, our fans will benefit from the opportunity to enjoy some of their favorite Core brands at Razorback events.”
The move to install Core comes on the heels of the decision by the University of expand alcohol sales at Donald W. Reynolds Razorback Stadium. Earlier this month, it was announced that the Razorback Athletics department would make beer and wine in available for purchase in public areas of the stadium.
In May, the Southeastern Conference announced revision of a policy that had previously restricted the sale of alcohol in public areas of athletics venues. Under the revised policy, each institution within the conference now has the autonomy to determine the permissibility of selling alcoholic beverages in its athletics venues, subject to certain conference-wide alcohol management expectations.
“By expanding our established alcoholic beverages program to include the sale of beer and wine in public areas of Donald W. Reynolds Razorback Stadium, we are building on an already successful model while furthering the fan experience in a responsible way,” Yurachek said at the time. “Working in coordination with campus officials and within established guidelines adopted by the SEC, we will now be able to offer this gameday amenity as an option to fans while working to further educate University of Arkansas students and the general public about safe and responsible consumption.”
In addition to Core, the University will offer Anheuser Busch products and a limited wine selection throughout the stadium. Miller/Coors products will be available in club areas. Domestic drafts are said to cost $7, while craft beer and wine approximately $9.
Core Brewing Company was launched in the fall of 2010 by founder Jesse Core. Core began production on a 1-barrel RIMS brewhouse with eight small 27-gallon fermenters. The brewer expanded the brewhouse in 2012 to a 4-vessel, 25-barrel brewhouse with four 25-barrel fermenters and two 25-barrel brite tanks.
As demand grew, Core expanded again by adding ten more 40-barrel fermentation vessels and five more 40-barrel brite tanks. Recently, Core has added 3 x 120 BBL Fermentors and 1 x 120 brite.