Two leading financial planning firms in Northwest Arkansas will be finalizing a merger with the goal of expanding its offered services and areas of focus.
TSG Financial has been a long-standing business located in Fort Smith for more than four decades with clients ranging from small business owners to doctors graduating from local medical schools. While Parity Financial Group has made a large footprint in Bentonville in its three years, it brings a large client base from its Little Rock office, as well. This merger will ultimately open the door to expanding the company’s footprint in the wealth management space across the state by leveraging more than seven decades of combined experience.
Parity Financial Group focuses on helping its clients align their short- and long-term goals while embracing the overwhelming and ongoing day-to-day hustle and bustle of life. Parity’s vision is to provide its clients the opportunity and advantage of having a team that specializes in finding the balance between planning and living their lives.
TSG Financial was founded in Fort Smith in 1990 and focuses on helping clients chart their course in financial, business and estate planning while creating lasting relationships with their clients. TSG is experienced in small business planning and corporate retirement plans to wealth development and management and planning.
Michael Shumard, founder of TSG Financial, will continue to serve as partner and counsel to oversee the firm’s long-term growth. Kristin Daniel, founder of Parity Financial Group will continue as the managing partner and oversee the day-to-day activities. Adam Wheeler will be named the CFO; Gary Peisert will be named COO.
Parity Financial Group is looking forward to the growth and opportunities that will come with the merger. The ability to house well-seasoned advisors, whose specialties cover a wide range of financial areas, will be a benefit and advantage to the clients served.
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