Serial entrepreneur Rick West co-founded Field Agent in 2009, where he serves as CEO. Field Agent was launched to solve a common business problem: real-time access to in-store conditions and shopper insights.
Field Agent works to change the way the world collects business information. It uses crowdsourcing to gain access to clients’ shoppers who then utilize the latest in smart phone technology to deliver near real-time access to business information. All in less time and in more cost-effective means than traditional data collection and mystery shopping services.
West has been a leader in the retail industry for 17 years in the United States, Hong Kong and Thailand. He also is a speaker and mentor within the business community and research industry. A former manager at Procter & Gamble, West sits on the board of the Mobile Marketing Research Association; is a co-founder of Core4 Research, a market research firm with offices in Fayetteville and Minneapolis; a co-founder in 2001 of Northstar Shopper Solutions; and he’s an investor in JOYN, a venture based in India that connects artisan living in poverty with the fashion industry.