Battered Hog Syndrome is an affliction that Ryan Silverfield intends to cure. Despite the bad optics — the Arkansas football program he was hired to lead last December is coming off its third winless SEC season of the past decade …
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NIL
- MagazineSports/Outdoors
From the Editor’s Desk: Arkansas Left Behind? Hogwash
by Mark Carterby Mark CarterRazorback fans, God love us, are bipolar. Sports on the Hill are either sitting on the precipice of a national title or ablaze in a dumpster fire. Unfortunately, Razorback football currently is perceived to be burning. That is what 2-10 …
- AMP NewsIndustriesMagazineSports/Outdoors
College Jersey-Patch Sponsorships Could Represent Crucial Revenue Stream
by Mark Carterby Mark CarterFeature image above: Arkansas’ jersey patch deal with Tyson Foods places it at the cutting edge of such sponsorship deals. (Photos provided by Arkansas Athletics) The University of Arkansas in Fayetteville is one of three Power 4 schools — so …
- AMP NewsFinance & BankingMedia/MarketingSports/Outdoors
UPDATE: UA Stadium Naming Rights Deal Reportedly Worth $70M Over 13 Years
by AMP Staffby AMP StaffUPDATE, July 25: The stadium naming rights deal struck between Arkansas and CommunityAmerica Credit Union is worth $70 million over 13 years. That comes to $5.4 million annually and is believed to be the largest deal of its kind in …
- AMP NewsGovernmentSports/Outdoors
Trump Executive Order, Endorsed by Calipari, Aims to Reign in Portal, NIL
by AMP Staffby AMP StaffPresident Donald Trump, on April 3, issued an executive order that aims to regulate NIL and the transfer portal in college sports. Admitting that he knew the order would be challenged in court, Trump issued the order as the 2025-26 …
- AMP NewsEducationEducationSports/Outdoors
U of A, SEC Honors Students to Study What Future Means for College Athletics
by AMP Staffby AMP StaffUpsets in college athletics traditionally describe the shocking outcome of a single game, when an underdog defeats a perceived favorite. Yet viewed holistically, college athletics as an institution is experiencing arguably its most disruptive era ever — a sustained, systemic …
- MagazineSports/Outdoors
Top Razorback Booster Already Sees Key Difference Between Pittman, Silverfield
It is no secret that Arkansas football has been behind the eight ball since NIL entered the equation in the summer of 2021. While schools like Miami, Ole Miss and Texas Tech used it to propel themselves into national relevancy …
- AMP NewsSports/Outdoors
Razorbacks Welcome Expanded Sponsorship With Tyson Foods, NIL Deals Follow
by Mary LeSieurby Mary LeSieurThe University of Arkansas Department of Intercollegiate Athletics has announced an expanded partnership with Tyson Foods, introducing one of the first patch sponsorships that will be placed on Razorback varsity sports jerseys, media backdrops, fields and courts. “This partnership strengthens …
- AMP NewsSports/Outdoors
Mark May Brings Passion, Grills Yurachek at LRTDC
by Mark Carterby Mark CarterMark May brought his trademark passion and then some to his appearance before the Little Rock Touchdown Club on Monday. Much of it was aimed against Arkansas athletics director Hunter Yurachek, whom May criticized for comments made in September at …
- AMP NewsSports/Outdoors
Mack Brown to LRTDC: Current College System Has Him ‘Bewildered’
by Doug Criseby Doug CriseMack Brown still loves college football, but speaking to the Little Rock Touchdown Club Monday, the former national championship winner at Texas sounded like a man happy to have the demands of coaching in 2025 behind him. Brown, formerly a …