John James doesn’t fit the mold. A would-be family practice physician, James gave up medicine on the final day of his residency in 2001 to focus full-time on growing a retail ecommerce he had launched during his residency. James paid…
Engine eCommerce
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What the Amazon/Walmart War Means for Suppliers
by John Jamesby John James(Engine) Much has been written about the retail apocalypse. The dramatic shift towards ecommerce has caused the demise of several retail stalwarts, and the war for retail supremacy between Walmart and Amazon has thrown considerable fuel on this fire. While…
(Engine) Effective social media marketing isn’t as easy as having a basic understanding the most popular channels. It requires a system to enhance growth, not simply surface-level knowledge. For example, let’s say you’re scrolling through the ‘gram in an attempt…
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Building a Business Brand and Increasing Customer Loyalty
by Trent Shadidby Trent Shadid(Engine) While ad spend continues to climb and CAC (the price you pay to acquire a new customer) follows suit, your most powerful response may just be harnessing the true potential of your already loyal customers. Acquiring a new customer…
(Engine) We’ve talked about email marketing and email marketing platforms a lot. Like, a lot. It’s incredibly important. But while we’ve discussed what it is, and why you should do it, we haven’t taken a deep dive into how you…
(Engine) For so long, we’ve been raised to believe that a job is a tedious exercise in futility — a trial of grinding from 9 to 5, Monday through Friday. So to combat that level of misery, we pivoted in…
(Engine eCommerce) Executed the right way, social media marketing is an exceptional way for e-commerce businesses to increase visibility and drive sales. That’s why it comes as no surprise that, according to Hubspot, 92 percent of marketers believe social media marketing is important…
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Make Your Business Website Stand Out from the Crowd
by Trent Shadidby Trent ShadidE-commerce websites are constantly striving to achieve a level of SEO friendliness that will help their business grow through the power of search engines. In the process of planning to get that done, on-site SEO must be an essential area…
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Overcoming Marketing Challenges: How to Combat Advertising Costs
by Trent Shadidby Trent ShadidIf you’re not preparing to evolve your marketing strategies, you’re not putting yourself in a position for success. This is becoming truer than ever as we begin moving closer and closer to a world in which e-commerce dominates the business landscape.…
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Engine eCommerce Raises $4 Million in Fundraising Round
by John Jamesby John JamesOne Arkansas startup has made waves this week after finishing a round of fundraising. Engine, a Fayetteville-based eCommerce company, has recently raised $4 million in funding. Led by John James, Engine is a customizable, cloud-hosted eCommerce platform that aims to…