Ashutosh Bhave

Subscription-based retail may seem super-convenient at the outset, but a University of Arkansas researcher has cast doubts on the long-term viability of the practice. And the retail industry is taking notice. Ashutosh Bhave, an Assistant Professor of Marketing for the …

A new study led by Ashutosh Bhave, an assistant professor of marketing at the University of Arkansas, suggests that playful social media exchanges between rival brands can drive in-store sales—at least for one party involved. The research, published in the …