Arkansas-based Splash Car Wash, a family-owned business, recently revealed significant growth in Northwest Arkansas with four new locations and the appointment of Kathryn Rogers as chief financial officer (CFO).
Splash Car Wash is set to open new facilities in Fayetteville, Pea Ridge, Centerton, and Farmington throughout 2024 and 2025. At 1771 N. Green Acres Rd., the Fayetteville location commenced operations in June 2024. It features an express car wash tunnel with high-powered free vacuums. Similar features will be available at the Pea Ridge site in 2024 and Centerton and Farmington by early 2025.
“This significant growth will allow us to impact more young people within our company and will give our current and new customers an opportunity to experience our commitment to serving them well,” CEO Paul Stagg said. “We’re a locally owned, family business with a high focus on our own people internally and our customers in the communities we operate in.”
Currently, Splash operates three locations in Rogers and Bentonville. The Rogers site, which opened in 2018, offers oil changes, interior cleaning and an express wash tunnel. The two Bentonville locations opened at the end of 2023. With these new additions, Splash will have six locations in Northwest Arkansas and 31 across the state. Membership in Splash’s Unlimited Wash Club provides benefits like discounted interior cleaning and 30% off oil changes at the Rogers location.
“Working for Splash has provided me opportunities I couldn’t have drawn up myself. I’ve been able to truly learn what it means to treat customers like family and how to create a culture for our own team that encourages that,” said Timothy Singletary, Fayetteville General Manager.
In addition to its expansion, Splash is pleased to welcome Kathryn Rogers as its new CFO, whose role went into effect this April. A Little Rock native and University of Arkansas graduate, Rogers brings extensive experience from her tenure in public accounting and the nonprofit sector.
“We are thrilled to welcome Kathryn to the Splash team,” Stagg said. “Her extensive experience, professionalism, demonstrated leadership and overall culture fit make her the ideal candidate to lead this department.”
Rogers will oversee all aspects of Splash’s financial health, including accounting, financial reporting, banking relationships, financial strategy and budgets. She joins Josh Briggs, who has been promoted to director of financial planning & analysis.
For more information about Splash, click here.
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