Erin Taylor of North Little Rock’s Sowell Management has been named Chief Marketing Officer of the Year by the ThinkAdvisor 2025 Luminaries Awards. The Luminaries, now in their fifth year, spotlight outstanding contributions from both organizations and individuals while redefining excellence in financial services.
Taylor is the senior vice president of marketing for the North Little Rock national Registered Investment Advisor.
Taylor won the prestigious award for her successful efforts that reshaped the marketing approach at Sowell by centering the firm’s strategy on the advisor’s journey. Over the past 18 months, she led the strategic development of the JourneyForward Framework and used it as the foundation for several major initiatives: Sowell’s first advisor-facing media campaign, the launch of the Independence Accelerator Program, a scalable advisor branding roadmap and an innovative go-to-market campaign for Sowell Insurance Services. Taylor also guided the rebranding and launch of Sowell’s Next Gen Investment Platform, in collaboration with key partners Goldman Sachs and Rayliant.
“We’re thrilled that Erin won this well-deserved award from ThinkAdvisor,” said Bill Sowell, CEO of Sowell Management. “Erin is an extraordinarily talented marketing professional and business leader and has now been recognized by the industry for her hard work and exceptional talents. Congratulations, Erin, from the entire Sowell family.”
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