Sissy’s Log Cabin announced Friday that it has been named winner of the global 2025 Diamonds Do Good Community Impact Award. The recognition highlights the Jones family, owners of Sissy’s Log Cabin, for its meaningful contributions to the communities they serve.
The award was presented at the Diamonds Do Good Awards Gala on Thursday, June 5, 2025, at the Venetian Hotel’s San Polo Ballroom in Las Vegas. In addition to Sissy’s Log Cabin, the gala honored three other notable figures and organizations in the jewelry industry.
“These honorees exemplify values our organization and the natural diamond industry hold dear. They inspire us with their vision and commitment,” said Kathy Corey, president of Diamonds Do Good, in a press release.
Sissy’s just opened a location in Fort Smith, its seventh. Based in Pine Bluff, Sissy’s also has locations in Little Rock (Heights and Promenade), Conway, Jonesboro and Memphis.
“For more than 50 years, giving back to the communities we serve has been central to who we are as a family and what we want our business to represent,” said Sissy’s CEO Bill Jones. “Being recognized alongside other incredible industry leaders and organizations dedicated to making a difference in their communities is truly an honor.”
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