Arkansas tourism saw a record 54.3 million visitors in 2025, generating $10.2 billion in visitor spending and a total economic impact of $17.4 billion, according to the results from a state-commissioned report released Thursday.
The report, prepared by Tourism Economics, found that tourism supported 71,860 direct jobs statewide and generated enough state and local tax revenue to reduce the annual tax burden for Arkansas households by $919. Visitors spent more than any year on record in Arkansas, including $3.0 billion at restaurants and local businesses across the state, it found.
“Arkansas has always been the Natural State, but today, more Americans than ever are discovering what Arkansans have known for generations,” said Gov. Sarah Huckabee Sanders in a statement. “From our mountains and rivers to our trails, parks, and small towns, Arkansas offers experiences you simply can’t find anywhere else. That’s creating jobs and opportunity across our state and helping it become one of the nation’s top destinations.”
The 2025 Arkansas Tourism Impact Report is available here.
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