The University of Arkansas Department of Intercollegiate Athletics has announced an expanded partnership with Tyson Foods, introducing one of the first patch sponsorships that will be placed on Razorback varsity sports jerseys, media backdrops, fields and courts.
“This partnership strengthens our ability to connect with the next generation of consumers through sports, community, and protein that fuels performance,” CEO of Tyson Foods Donnie King said. “It reflects how we are positioned to meet growing protein demand through a portfolio that tastes great, is nutritious, convenient, and affordable.”
Beginning in the Razorbacks’ 2026-2027 season, all 19 men’s and women’s varsity teams will flaunt the yellow and red logo on their jerseys. Under the agreement, Tyson Foods will also serve as the Official Protein of the Arkansas Razorbacks and will offer brand ambassador programs to the university’s student-athletes.
According to CBS Sports, roughly 90% of the revenue from this deal is expected to flow directly into the pockets of Arkansas student-athletes through NIL opportunities.
“Tyson Foods has been proud to support the Arkansas Razorbacks for generations — investing in champions today and leaders for tomorrow in the state we’ve called home for more than 90 years,” said John Tyson, chairman of the board at Tyson Foods. “Together, we support young people to compete and succeed — on the field, in the classroom, and beyond.”
Hunter Yurachek, vice chancellor and director of athletics at the university, said that this historic and transformative partnership means more than another corporate partner.
“They are an integral part of the Arkansas story,” Yurachek said. “Having Tyson Foods incorporated across our varsity teams and venues sends a powerful message about the caliber of our programs and the type of talent we can bring to the University.”
Feature Photo: arkansasrazorbacks.com
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