A former Razorback student-athlete has been named the senior associate athletics director for athelete development and inclusive excellence at the University of Arkansas.
Terry Prentice has been appointed to serve in this role, according to vice chancellor and athletics director Hutner Yurachek. In this role, Prentice will head up the new Athlete Brand Development Unit, preparing student-athletes to capitalize on legislation related to NCAA name and likeness usage. He will also serve as the point person for advancing diversity, equity and inclusion initiatives in the athletics department.
One of Prentice’s priorities will be developing new brand building and Name, Image and Likeness curriculum for all student-athletes.
Prentice will also administer the men’s and women’s cross country and track and field programs. He is a former men’s track and field athlete and was named an All-SEC and Honorable Mention All-American decathlete during his University of Arkansas career.
“We are pleased to welcome back Terry Prentice, a former Razorback student-athlete and outstanding athletics administrator, to the University of Arkansas,” Yurachek said in a statement. “He has a deep passion for the Razorbacks and will be instrumental in preparing and our student-athletes to maximize opportunities related to their Name, Image and Likeness and other emerging personal brand opportunities. Terry will also be an asset in leading our continued advancement toward diversity, equity, and inclusion in every phase of our athletics program. As a former Razorback, he understands what it takes to be successful as a student-athlete and the importance of and focus on the success of our student-athletes at the University of Arkansas.”
Prentice returns to the University of Arkansas after serving as the associate athletics director and chief diversity and inclusion officer at the University of Kansas, where he also administered the men’s and women’s track and field programs. He previously served as a director of development for the Razorback Foundation.
He holds a bachelor’s degree in history and a master’s degree in sports management, both from the University of Arkansas.