The parent company of the Northwest Arkansas Naturals, the minor league baseball team based in Springdale, has a new president.
Joe Segarra was promoted from COO to president of Rich Entertainment Group, the company announced Monday. Based in Buffalo, N.Y., Rich owns two other minor league teams — the Buffalo Bisons and the West Virginia Black Bears — as well as the Palm Beach National Golf and Country Club.
The company also has holdings in the food service, travel and hospitality industries.
Launched in 2008 when the team was relocated from Wichita, Kan., the Naturals are the Double-A affiliate of the Kansas City Royals. They play at Arvest Ballpark in Springdale.