Our House, a nonprofit in central Arkansas and home to new beginnings, has revealed a rebrand of its identity, one of its most significant changes in 36 years. What first started as an emergency shelter in 1987 has now grown into a nationally recognized organization offering wrap-around services to over 3,000 individuals each year.
Staff, board members and friends of Our House gathered on the organization’s $16 million expansion site, where homeless and near-homeless community members will soon be able to access more of the wide array of services the nonprofit provides. Scheduled for completion in early 2024, the expansion aims to meet the increasing demand for services. This is especially timely as Our House shared that in the past three weeks, they’ve had to turn away almost 350 individuals searching for housing, including over 130 children. This is close to twice the number of people as they did this time last year.
“This new look captures the holistic nature of what we, as a community, have created together, and the transformation we’re undergoing,” Executive Director Ben Goodwin said. “At Our House, we believe in empowering those experiencing homelessness and helping them on a journey toward stability and self-sufficiency. We’re a home to new beginnings for thousands of people in our community each year, and our new identity encapsulates that perfectly.”
Our House’s new brand identity signals more than just a visual evolution; the rebrand accompanies a pivotal expansion project for the nonprofit, which was announced in September 2022. The additional infrastructure will equip the organization to double its capacity in key programs, serve more people, and provide additional services and resources.
“As we near the finish line of this huge project that our community graciously gave their time, money and resources to make possible, we look toward the future,” Board of Directors President Cynthia Frazier said. “A future of promise, hope and a home to new beginnings for all who seek our services.”
Articulating the organization’s growth, adaptability and essence, the rebrand project was an in-kind donation from local advertising firm Stone Ward, ensuring Our House is able to allocate vital stakeholder contributions directly to its programming.
For a deeper dive into Our House’s revamped identity and mission, to donate or to get involved, visit ourhouseshelter.org.
READ ALSO: TRAVELING SMITHSONIAN EXHIBIT NOW ON DISPLAY IN PINE BLUFF
