Orbea is moving its U.S. headquarters out of Arkansas in May.
The bicycle manufacturer, which has its main headquarters in Mallabia, Spain, is moving its U.S. base of operations to Boulder, Colo. Founded in 1840, Orbea has had its U.S. headquarters in Little Rock since the early 2000s.
According to Orbea USA general manager Nick Howe, the move was prompted by Boulder’s bicycling culture, which he described as a potential “launching pad for the future” for the company.
“We believe that Boulder’s incredible cycling culture and progressive landscape align perfectly with our goals as a brand and a company. Moving here puts us in the position to take our customer and dealer experience in the USA to the next level,” Howe said in a statement.
“Little Rock has been a wonderful home, and deciding to move certainly wasn’t easy but we saw the opportunity to be in a center for cycling, technology, and culture in the U.S as something that we couldn’t pass up. We see this as a launching pad for the future, and the perfect place for us to show off Orbea’s innovative, passion-driven, and beautiful cycling soul for tomorrow and beyond.”
Bicycle Retailer reported that Orbea is not disclosing the number of positions that will be relocated to Colorado.
Orbea landed its foothold in Arkansas when bicycle impresario Tony Karklins, now the co-CEO of TIME Sport, introduced the bikes to Arkansas, opening up the company’s first sales and distribution point in the United States. Karklins became enamoured with the bikes after a visit to Milan, which led him to setting up the company’s U.S. sales operations, according to a 2014 Arkansas Times report.
Orbea had consolidated its sales and warehouse operations in 2016 at 700 W. Broadway in North Little Rock. It previously had operated a sales office and storefront in downtown Little Rock while maintaining a warehouse in the NorthShore Business Park in North Little Rock.
Arkansas Money & Politics has reached out to Orbea for further comment.
Image courtesy of Orbea. Photo credit here.