The Arkansas Chapter of the Public Relations Society of America (PRSA) announced 38 PRISM awards at its virtual 2021 ARCom Arkansas Marketing and Communications Event Thursday night, recognizing exceptional public relations programs and skills of the state’s practitioners, companies and organizations.
Located in Little Rock, the Arkansas Chapter of the Public Relations Society of America is dedicated to developing and enriching the professional lives of public relations practitioners. The chapter seeks to build an understanding and support for public relations throughout the business community and within the academic community for future practitioners. From monthly meetings and professional development seminars to awards competitions and promotion of the profession, the
chapter provides a number of opportunities to enhance professional growth and network throughout the year.
“I am honored to be a part of this organization and to be surrounded by the many talented individuals in our field,” said Nikki Heck, Arkansas PRSA president. “It has been a challenging year but we have all stepped up and found new and innovative ways to communicate with and promote our clients and industries. The amazing work you see here is the result of many hours of work by these individuals.”
The chapter awarded MHP/Team SI the 2021 Bob Sells Best of Show Award for its “Bernhard P3 Campaign.” This award is given to the multi-element campaign that received the highest score from the judges.
Nearly 100 entries were received for the ARCom event this year, in 37 categories, including subcategories, ranging from Community Relations and Public Affairs to Multi-Media and Websites. Public relations professionals from the Public Relations Society of America’s Hoosier Chapter in Indiana judged the entries. The event was co-emceed by Master of Ceremonies Brandon Morris, a communication advisor at Midcontinent Independent System Operator and ARCom Awards
Chairwoman Mary Claire Hill, public relations manager at MHP/Team SI.
The winners are as follows:
Community Relations – Business
Winner: Ghidotti Communications – McDonald’s RMHC “Sleeves for Support”
Finalist: The BridgeWay – Therapeutic Thursdays
Community Relations – Nonprofit
Winner: 2020-21 Annual Clean Ups Campaign
Institutional Programs – Business
Winner: MHP/Team SI – Bernhard P3 Campaign
Institutional Programs – Nonprofit
Winner: Ghidotti Communications -Arkansas Prostate Cancer Foundation, Prostate Cancer
Awareness Month
Finalist: MHP/Team SI – Otto the Otter’s Youth Education Program
Internal Communications
Winner: MISO- Executive Engagement Campaign
Finalist: The BridgeWay – The Beehive
Content Marketing – Associations/Nonprofit/Government
Winner: Ghidotti Communications – CHI St. Vincent’s ‘Heart of the Home’ Campaign
Content Marketing – Business
Winner: MHP/Team SI – ‘Ask the Experts’
Finalist: MHP/Team SI – Bernhard P3 Campaign
Marketing Communications – Business
Winner: MHP/Team SI – LDT Launch
Finalist: MHP/Team SI – Kinetic Business SD-WAN
Marketing Communications – Nonprofit
Winner: MHP/Team SI – Otto the Otter’s Youth Education Program
Finalist: Ghidotti Communications – Catholic High School for Boys ‘Always a Rocket’ Campaign
Multicultural PR Category
Winner: MHP/Team SI – Arkansas Urology Kickoff to Men’s Health
Finalist: MHP/Team SI – David Montague Book Launch
Public Service
Winner: Ghidotti Communications – CHI St. Vincent’s Addiction Recovery Program
Winner: MHP/Team SI – No Shave November Beard Bracket Challenge
PR on a Shoestring Budget – Business
Winner: MHP/Team SI – ‘Ask the Experts’ Campaign
Finalist: MHP/Team SI – National Moonshine Day
PR on a Shoestring Budget – Nonprofit
Winner: Ghidotti Communications – Catholic High School for Boys Giving Tuesday
Finalist: MHP/Team SI – Diamond Chef On Demand
Special Events More Than 7 Days – Business
Winner: MHP/Team SI – Thank a Hero Campaign
Special Events Less Than 7 Days – Business
Winner: MHP/Team SI – Le Bonheur Pumpkin Run
Finalist: Garver Summit LIVE
Special Events Less Than 7 Days – Nonprofit
Winner: Ghidotti Communications – Catholic High School for Boys 2021 Giving Tuesday
Special Events More Than 7 Days – Nonprofit
Winner: Ghidotti Communications – Arkansas Prostate Cancer Awareness Month
Finalist: MHP/Team SI – #FirstGen Trojan
Finalist: MHP/Team SI – No Shave November
Reputation/Brand Management – Nonprofit
Winner: MHP/Team SI – Arkansas Health Care Association Facility Reputation Management
Reputation/Brand Management – Business
Winner: Ghidotti Communications – McDonalds ‘Opportunity Starts Here’ Hiring/Retention Campaign
Other Public Relations
Winner: MHP/Team SI – Dr. Rankin Book Launch
Finalist: MHP/Team SI – LDT Influencer Outreach
Creative Tactics
Winner: Ghidotti Communications – McDonalds CrispyJuicyTender Showdown March Madness
Bracket
Finalist: MHP/Team SI – #LocallyLexington Outdoor Mural
Direct Mail – Nonprofit
Winner: MHP/Team SI – Arkansas Food Hall of Fame Direct Mail
Feature/News Writing
Winner: Communication Group: Arkansas Soybean Promotion Board’s article in Arkansas Cattle
Business
Media Relations
Winner: Communications Group – Ritter Communications Media Relations Strategy
Finalist: MHP/Team SI – Arkansas Heritage: Artifact Friday Series
Multimedia – More Than One Minute
Winner: Communications Group – Darby’s Warrior Support Documentary
Finalist: Ghidotti Communications – McDonalds ‘Opportunity Starts Here’ Hiring/Retention Campaign
Electronic Periodicals
Winner: Communications Group – Arkansas Better Beginnings The Buzz ENewsletter
Finalist: Ghidotti Communications – Ghidotti Legal Marketing
Podcast/Vodcast
Winner: Ghidotti Communications – The Ghidotti Podcast
Finalist: MHP/Team SI – Connecting Business
Public Service Announcement – TV
Winner: MHP/Team SI – Do Your Part. Get Involved PSA
Public Service Announcement – Radio
Winner: MHP/Team SI – Do Your Part. Get Involved. Radio PSA
Finalist: MHP/Team SI – Thank a Hero
Advertising Support – TV
Winner: MHP/Team SI – Light it Up CTV and Fiber Magic
Advertising Support – Radio
Winner: MHP/Team SI – Light it Up Radio: The Future is Bright
Advertising Support – Print
Winner: Ghidotti Communications – Catholic High School for Boys ‘Always a Rocket’ Campaign
Advertising Support – Outdoor
Winner: MHP/Team SI – Do your part: Don’t Litter. Bus Wraps
Advertising Support – Online
Winner: Ghidotti Communications – Catholic High School for Boys ‘Always a Rocket’ Campaign
Finalist: MHP/Team SI – March Madness Vasectomy Ads
Social Media
Winner: Ghidotti Communications – Home Builders Association of Greater Little Rock
Finalist: MHP/Team SI – Countdown to Opening Day
Websites
Winner: Ghidotti Communications – Arkansas Prostate Cancer Foundation Website
Promotional Printed Pieces
Winner: MHP/Team SI – Otto the Otter and The Great Arkansas Mystery Book
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