News release from Arkansas State University
JONESBORO — The Arkansas Small Business and Technology Development Center (ASBTDC) has developed a new marketing seminar to assist small businesses in targeting the millennial generation. This seminar, “Marketing to Millennials,” is scheduled for Tuesday, Jan. 10, from 1-3 p.m. in the Delta Center for Economic Development, 319 University Loop Circle.
“We are excited to introduce this new marketing seminar,” said Laura Miller, center director for the ASBTDC. “We have created a unique and timely program that should be highly beneficial to our local small businesses as they learn marketing strategies and techniques that have the greatest impact on the millennial generation.
“The millennial generation is now the nation’s largest age group, according to the U.S. Census Bureau. These young adults, between the ages of 18-34, are digital natives with enormous social influence and purchasing power. Millennials dominate the workforce and the consumer market.”
The seminar is $45 and pre-registration is required. Call (870) 972-3517 or visit asbtdc.org/training/jonesboro-
The ASBTDC is a partnership of the U.S. Small Business Administration, the University of Arkansas at Little Rock College of Business, and Arkansas State University College of Business. The ASBTDC assists start-ups, existing businesses, and technology businesses. Core services include free consulting and market research, plus low- to no-cost training. Learn more at asbtdc.org.