Feature image: The Jones Family pictured at the Diamonds Do Good Awards Gala
When Sissy Jones opened Sissy’s Log Cabin in a log cabin in Pine Bluff, it is doubtful that she knew what her humble shop would grow to become. Since its founding in 1970, Sissy’s Log Cabin has grown to include locations in Pine Bluff, Conway, Fort Smith, Jonesboro, the Heights and the Promenade in Little Rock, and Memphis, and the company has become the Mid-South’s largest family-owned and -operated jeweler.
Established in 1970, the story of Sissy’s Log Cabin began when Sissy Jones noticed a log cabin for sale as she was driving down U.S. 79 in Pine Bluff. Sissy, an avid collector of antiques, began renting the cabin for $50 a month and stocked it with pieces from her attic and home. Soon, word began to spread about the wonderful goods that could be found at Sissy’s Log Cabin. One hot summer day proved to be a turning point in the store’s history. Sissy and her son, Bill, sold a rolltop desk, which they delivered up two flights of stairs in an unair-conditioned building. Upon returning to the store that afternoon, Bill sold a 1-carat diamond without even breaking a sweat. Soon thereafter, the focus of the store shifted to jewelry and remains so today.
Joining Bill, now CEO, is grandson William Jones IV, who became president of the company in 2024, along with other members of the Jones family. Sissy’s Log Cabin has grown to be the pinnacle of jewelry and shopping.
The team at Sissy’s sells both modern and estate jewelry, timepieces, and more. With multiple graduate gemologists, as well as master jewelers and designers, Sissy’s is more than a retailer — it is a one-stop shop for jewelry design, craftsmanship, repair and services that lasts the life of the jewelry.
The “Sissy’s Experience” of top-of-the-line jewelry and second-to-none customer service is what makes shopping at Sissy’s Log Cabin special. The staff at Sissy’s strives to make everyone feel at home when they walk through the door of any of the company’s locations. Sissy’s Log Cabin is dedicated to serving its customers and strives to be the place that people trust for any jewelry needs.
With a passion for helping communities, Sissy’s Log Cabin gives to many charities each year. The company’s motto, “because life’s too short for ordinary jewelry,” rings true with every interaction, and the Jones family legacy of making each person feel extraordinary when they visit Sissy’s Log Cabin will continue for years to come.
The company is working on a new, state-of-the-art location in the heart of Little Rock, and William was recently named to the 2024 class of Jewelers of America’s “20 Under 40,” a recognition that highlights young professionals who exhibit exemplary leadership skills and demonstrate commitment to advancing the future of jewelry retail.
William has been a driving force behind the innovation and success at Sissy’s Log Cabin,” Bill said. “His role as a co-founder of the JewelLink by Jewelry Sales Academy shows his dedication to education and professional growth within the jewelry sales community.”
Locations across Arkansas and in Memphis
Year founded: 1970
Years in Business: 55
Number of Employees: 150
Years in LREA: 8
Over 55 years, Sissy’s Log Cabin has grown from an antique store in Pine Bluff to a leading jeweler with locations across the state and in Memphis.
