Ghidotti recently appointed Libby Doss Lloyd, APR, as media relations manager. She joins the agency with nearly three decades of experience in marketing, communications and public relations. In this new role, Lloyd will oversee media outreach and communications on behalf of Ghidotti’s clients. Before joining Ghidotti, Lloyd worked at the Little Rock Convention & Visitors Bureau for more than a decade, most recently serving as its director of communications.
“Libby brings a tremendous amount of insight and experience that will make a significant impact on our clients,” Ghidotti CEO Natalie Ghidotti said. “Libby’s professionalism and vast knowledge of the media landscape will provide fresh perspectives, allowing us to further elevate our clients’ visibility and help them achieve their goals.”
Lloyd’s previous professional experience includes marketing and public relations for the Arkansas Economic Development Commission, Arkansas Department of Parks, Heritage & Tourism, Museum of Discovery, Verizon Wireless, Alltel Wireless and more. Lloyd holds the distinguished Accreditation in Public Relations (APR), certifying excellence in principles and practice in the field of public relations. Additionally, Lloyd is a certified Professional in Destination Management and has served on the Destinations International Public Relations & Communications Task Force, which advocates for the advancement of the travel and tourism sector.
A McGehee native, Lloyd holds a Bachelor of Arts in advertising and public relations from Ouachita Baptist University. She is a graduate of the Little Rock Regional Chamber’s Leadership Greater Little Rock Class XXX (30) and is a member of the Public Relations Society of America’s Arkansas and national chapters.
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