The Arkansas Razorbacks and Arkansas Edge, the official NIL collective of the Razorbacks, on Thursday announced GoatLab Brewery as the UA’s official craft brewery partner.
To celebrate the partnership, GoatLab is introducing TUSK, a new craft beer formulated “specifically to appeal to Razorback fans who like a refreshing, easy-to-drink brew and who want to support local businesses,” according to a press release.
To demonstrate its commitment to the program, GoatLab announced it has committed a large portion of proceeds from TUSK beer sales to support NIL opportunities for Arkansas student-athletes through Arkansas Edge. Every can, case or glass sold will make an impact on NIL, the release stated. Furthermore, GoatLab will supply spent grain from the brewing process as a special treat for Tusk VI on his farm near Dardanelle in appreciation for lending his name, image and likeness to the project.
The Lowell brewery is rooted in German brewing traditions, co-owner Bill Adams said.
“We couldn’t be more excited to team up with the Arkansas Razorbacks and Arkansas Edge,” he said. “This partnership is a dream come true for us. Coming from a family of alumni and current students at the university, supporting student-athletes and contributing to their success is a cause we wholeheartedly believe in. We are confident our family’s dedication to the program and our commitment to excellence in brewing will set a new craft beer standard and energize the entire Razorback community.”
Arkansas athletics director Hunter Yurachek said the program was excited to welcome GoatLab to the Razorback family.
“With this new partnership, Razorback fans will be able to enjoy the many unique offerings of GoatLab, which will also help generate vital NIL support for Razorback student-athletes through Arkansas Edge,” he said. “Bill and Rhonda Adams are proud Arkansans and longtime Razorback fans. We are grateful for their support and the continued difference they are making in the lives of Razorback student-athletes and within our community.”
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