A father and son duo are developing a $10 million resort in the Ozarks Mountains that is intended to become a tourism boomtown in Eureka Springs, attracting mountain bikers, foodies, sightseers and more.
Marshall Johnson, a chef and entrepreneur, has partnered with his father Paul Johnson to create Pine Mountain, a resort area with restaurants, shopping and event space. According to a news release, the area will feature two farm-to-table restaurants, along with a café, as well as 15 or more cabins, boutique shopping, a 200-person event center, and an outdoor event space.
The resort will be a redevelopment of the Pine Mountain Village, Pine Mountain Jamboree and 40-acres of adjoining land. Paul Johnson, who owns the Pig Trail Harley-Davidson dealership in Rogers and Eureka Springs, owns the property.
“This is a great time to develop an exciting, multi-faceted tourism destination like Pine Mountain in Eureka Springs,” Marshall Johnson said in a statement. “We’re the backyard playground for the booming Northwest Arkansas population; mountain biking and motorcycling in the Ozarks are getting national and international notoriety, and Eureka Springs is this jewel of a destination that has drawn a crowd for more than a century.” “The area has been known as ‘Little Switzerland’ in the past. With Pine Mountain, you might say we’re creating a ‘Little Aspen’ in the Ozarks,” Marshall said, drawing parallels to the food, entertainment and outdoors scenes of that famous mountain town.
More than 100 hospitality jobs are expected to be create to support the community.
According to the developers, Pine Mountain’s event center will host weddings, corporate retreats and other events.
Arkansas Department of Parks, Heritage and Tourism Secretary Stacy Hurst says that the new development could be a major tourism driver in the northwest region of the state.
“Pine Mountain in Eureka Springs has the potential to drive tourism in the area to a new level,” she said. “This project will utilize the incredible natural and cultural resources of the area and present them to today’s traveler in a way that’s very attractive. The redevelopment and enhancement of Pine Mountain will have a very positive impact on Arkansas’s tourism economy.”
Shea Design of Minneapolis is handling the architectural and design services for the resort.