Experience Fayetteville has selected AM Group of Fayetteville as its official public relations partner.
The three-year agreement began on Jan. 1. The partnership is designed to elevate Fayetteville’s profile as a destination for travel, sports, culture, food and outdoor experiences, while ensuring that the city’s story is told by people who live, work and invest in the community every day, according to a press release.
“AM Group was intentionally built in Fayetteville, and our work has always been shaped by this community,” said Andrea Ritchie, co-founder of AM Group. “We live here, we work alongside local businesses every day, and we understand the responsibility that comes with representing this city. This partnership is about telling Fayetteville’s story with care, credibility, and a deep respect for the people who call it home.”
A central focus of the partnership is local stakeholder engagement. Experience Fayetteville and AM Group will work closely with Fayetteville-based hotels, restaurants and tourism-related businesses to identify earned media opportunities that are respectful of operations and beneficial to the community.
In addition to external media outreach, the partnership also emphasizes transparency and consistent local communication. Experience Fayetteville and AM Group will work together to share locally focused press releases informed by Experience Fayetteville’s monthly CEO reports, ensuring the Fayetteville community, stakeholders and local media remain informed about tourism activity, investments and priorities throughout the year.
“Our hospitality partners are the heart of Fayetteville’s visitor economy,” said Ryan Hauck, CEO of Experience Fayetteville. “Partnering with a firm that is deeply rooted here strengthens our ability to support local businesses while sharing Fayetteville’s story in a way that feels authentic, transparent and aligned with our community.”
As part of the partnership, Experience Fayetteville is inviting local tourism partners to participate by sharing information that can support earned media efforts, including openness to hosting travel writers or influencers, preferred timing for visits, available media assets and upcoming announcements.
Stakeholders are encouraged to complete a short collaboration form designed to help guide media outreach and ensure opportunities are aligned with business needs and community values.
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