Edwards Food Giant is expanding the use of RSA America’s unified commerce platform to launch personalized digital weekly ads, giving individual shoppers a more relevant view of current promotions based on their loyalty history and purchasing behavior, according to a press release.
Edwards Food Giant is part of GES, Inc., which operates 15 stores across the Edwards Food Giant and Edwards Cash Saver banners in the Little Rock market. The rollout gives the company, operating in the highly competitive Little Rock retail market, access to the kind of personalized shopper engagement commonly associated with much larger chains, without requiring Edwards to add another technology vendor or move customer data into another system.
“RSA America has already consolidated and optimized our digital channels with great success,” said Gary Proffitt, COO at Edwards Food Giant. “Personalization is now a requirement if we want to serve customers the way they expect. We are continuously thrilled with RSA America as they have given us that capability across targeted offers, our personalized weekly digital ad and our ecommerce experience, all within the same platform.”
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