Husband and wife, co-owners, Matrix Club
Hailing from Virginia and the Netherlands respectively, Shannon Hudson and Johan den Toom crossed paths in 2013 on their first day at the University of Arkansas in Fayetteville. Both student athletes on the Razorback tennis team, the pair have been inseparable since. The couple has channeled their athletic prowess and entrepreneurial spirits into the Matrix Club in Lowell, a state-of-the-art campus dedicated to tennis, pickleball, padel and fitness.
What’s the best thing about working as part of a team instead of alone?
You always have someone to think out loud with, which is only kind of a joke. We get to problem-solve together and enjoy the journey, celebrate the highs and navigate the lows together. Each of us gets to work alongside our best friend and raise our son in the environment we’ve built. He’s growing up on the courts, surrounded by a healthy lifestyle, community and positive role models.
Is there anything else readers should know about you?
Everyone who knows us on a personal level knows we work hard and play hard. Our energy is intense, but so is our joy. Johan’s dry, witty humor of the Netherlands has a way of filling any room with laughter, something people instantly gravitate toward. Shannon is the most hardworking, determined five feet of sass you’ll probably ever meet, and she brings that same fire to everything she does. Right now, Shannon is gearing up to launch a new brand, GOLD CLUB by Shannon Hudson — a line of durable gold-filled and gemstone jewelry designed for women who live boldly and play hard. It’s jewelry you can actually play in, built on grit, laughter and a shared love for the hustle.
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