You Scream Holdings, the franchise operating 10 Dairy Queen restaurants in Arkansas, announced that the June 12 grand opening of its west Little Rock location set a company sales record.
The franchise previously had set sales records with its openings in Cabot (July 2018) and Benton (December 2018). The newest DQ, located at 19428 Cantrell Road, represents the restaurant’s new “Grill & Chill” store concept. You Scream President Blake Lively said the new concept is a must-see.
“Our west Little Rock store is absolutely beautiful,” he said in a press release. “I would encourage everyone to come out and visit our open dining room with its large windows overlooking Shinall Mountain. We’re excited to introduce this stunning new concept to Little Rock.”
DQ fans started camping out at the WLR location at 10 p.m. the night before the opening. The first customers were a group of boys and their parents celebrating a birthday party. You Scream surprised the group with a mobile gaming unit.
The franchise plans to open its 11th Arkansas location this fall in Arkadelphia. In addition to west Little Rock, Cabot and Benton, it operate DQ locations in midtown Little Rock, Sherwood, Monticello, Greenbrier, Searcy, Hot Springs and Sheridan.