Crayola Studios, a division of Crayola dedicated to developing content across multiple genres, is partnering with two-time Academy Award® winner Geena Davis and the Bentonville Film Festival on a new program to identify and develop original kids’ content.
Selected finalists will be invited to present their ideas live at the annual festival, which will be held June 15-21. Finalists will pitch to a panel of industry professionals, including executives from Crayola Studios and Walmart.
“BFF has always been about providing opportunities for emerging storytellers to have their voices heard,” said Davis, who chairs BFF. “Kids’ content wields a powerful influence on the imagination of a child as well as shaping how they see themselves; their possibilities and the world around them. Partnering with Crayola Studios — a brand that has deeply inspired creativity in children for generations – is an incredible opportunity to discover new talent. We’re excited to welcome the finalists to BFF and help bring their stories to life.”
One concept will be selected for further development with Crayola Studios. The winner will join a growing slate of titles from Crayola, including Pablo Next Level, Rainbow Brite and The Neverending Pillow Fort.
Submissions are open now. Content creators and creative developers are asked to submit a one-page elevator pitch outlining their concept, intended audience and alignment with the Crayola Studios brand.
“We are looking for bold, original ideas that unleash the power of creativity one colorful story at a time,” said Sabrina Wiewel, head of Crayola Studios.
Photo Credit: Crayola Studios on Facebook
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