Jenkins Enterprises has named a new director of digital marketing and social media.
Allie Brown has been tapped to take on the marketing/social media role for the North Little Rock-based company.
Before joining Jenkins Enterprises, Brown served as a public relations account executive for Mangan Holcomb Partners. She previously worked in television production, serving as a news producer at both Fox 16 and KARK 4, according to her LinkedIn profile.
In her new role, Brown will oversee Jenkins Enterprises’ strategic planning and digital strategy. Brown will utilize data-driven methods to ensure the company reaches its growth objectives.
Established in 1976, Jenkins Enterprises is a family-owned business that designs, imports and distributes a range of products. Its product lines include t-shirts, gifts, novelties and collegiate merchandise.