Recently, it was announced that the parent company of About You Magazine and Arkansas Money and Politics would be changing its name to AY Media Group. The company changed its name from Vowell Publishing Inc., named after CEO Vicki Vowell.
AY’s name recognition stretches back 30 years, and the name change is designed to capitalize on that brand awareness. “AYMG incorporates the well-established AY brand and delivers on the promise that our services are ‘About You’ — the client,” according to Heather Baker, publisher of AYMG. “Clients identify immediately with the quality of the AY brand.”
On Monday, Nov. 11, Arkansas Business profiled the name change in its “Outtakes” column. The article, “Dropping a Vowell From the Company Name,” discussed the name change and what it means for the company moving forward.
“As we continue to grow, evolve in print and diversify our services as a media company, this decision makes plenty of sense,” Baker told Arkansas Business.
Baker said that the company name change does not indicate a shift in leadership at AYMG. “At this time, there’s no change in executive leadership,” Baker said.
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