[Editor’s note: Arkansas AD Hunter Yurachek announced on May 14 that the U of A tennis programs would be reinstated.] Recently, a major SEC program did something that is not super common among Power 4 schools. It dropped a sport. …
While a few athletic departments were already moving in this direction, COVID-19 shoved hundreds of schools into fully embracing a digital-only ticketing environment. Handling all the ticketing on apps helped give schools better marketing data on consumers that is better …