The Arkansas Tourism division of the Arkansas Department of Parks, Heritage and Tourism has earned international recognition with six honors in the Hermes Creative Awards, including four platinum awards recognizing campaigns across video, influencer partnerships and experiential marketing.
Administered and judged by the Association of Marketing and Communication Professionals, the Hermes Creative Awards is one of the industry’s largest and most respected competitions for marketing and communications work.
Arkansas Tourism’s winning campaigns include:
Platinum
- Video Series — Arkansas / Presents Storytelling Series.
- Short Form Vertical Video — Arkansas / Presents Storytelling Series.
- Influencer / Creator Collaboration — GoPro x Arkansas Tourism Influencer Trip.
- Magazine — Arkansas Travel Guide.
Gold
- Interactive Brand Experience — 2024 Chicago Brand Activation.
- Instagram Profile — @arkansas Instagram.
“These awards reflect the strength of our strategy and creative execution to position Arkansas as a premier travel destination,” said Dalaney Thomas, director of tourism. “By reaching travelers across platforms and markets, we’re increasing visibility, deepening engagement and inspiring more people to experience the Natural State.”
Feature image: A hiker at Goat Bluff Trail (Photo by Jeff Rose)
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