July 2019 Magazine

Arkansas Businesses Celebrating Anniversaries: Nu Marketing – 5 Years

marketing

by Tristan Bennett

Nu Marketing – 5 Years

This year many Arkansas businesses are celebrating big anniversaries alongside our state’s celebration of its territory bicentennial. Anniversaries are always an accomplishment, whether it’s one year, a centennial or more. 

Bought as part of the Louisiana Purchase, the land that became Arkansas was established as a territory on March 2, 1819, according to the “Encyclopedia of Arkansas.” To celebrate the bicentennial, Arkansans gathered at the State Capitol in March for a party complete with a birthday cake, historical displays and a speech from Gov. Asa Hutchinson.

Several of the state’s businesses are holding their own anniversary celebrations this year. It’s a milestone many do not get to enjoy. Twenty percent of businesses never see their first anniversary, and only about half will make it to their fifth year, according to the Small Business Administration. Arkansas is lucky to have such a diverse economy made up of local, homegrown businesses that Arkansans have continued to support for many years. 

Nu Marketing is celebrating five years of helping the architecture, engineering and construction industries reach their marketing goals. Founder Lindsay Young began her business in Wichita, Kansas and has since expanded to Northwest Arkansas. Young is experienced in business development, marketing plans, market research, social media strategies and several other areas.

The company is not an advertising agency but rather a resource for businesses that provides marketing and development solutions. Nu Marketing offers services such as brand perception surveys. Young will call her clients’ clients with a series of questions. 

“From that information, I put together a summary of how their company is viewed in the marketplace,” Young says. 

Young loves helping businesses that otherwise would not have the opportunity to work with a marketing expert. Because of this, Nu Marketing helps small and medium-sized businesses “tailor their solutions to their business,” she says. 

Young knows the architecture, engineering and construction industries well and is able to provide her clients with a specific plan just for their business.

To celebrate five years, Young held festivities at both locations, and Mother Nature crashed them both. Witchita, Kansas, had five feet of snow for the party in February, and a tornado ripped through Rogers on the day of the Northwest Arkansas celebration. Young says it is a joke among her clients now. They tell her they know crazy weather is coming when she throws a party. Nu Marketing’s fifth anniversary will be one to be remembered for years to come. 

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