Master of Pools and Spas
What is luxury, really? Merriam-Webster defines it as “a condition of abundance or great ease and comfort,” offering up a close alternative with “an indulgence in something that provides pleasure, satisfaction or ease.”
Some concepts, though, are better felt than explained, like the first time one settles into a beautiful new hot tub and feels the stress of the previous days, weeks or even months wash away — talk about comfort. Consider also the deep sense of satisfaction to be had from watching family and friends make poolside memories all summer long from one’s very own backyard.

As for ease — well, the experts at Luxury Pool & Spa take care of that, as well. Celebrating the company’s 50th anniversary this year are third-generation owners Shane and Jeremy Lawson, whose grandfather, Bob Parker, and father Kenny Lawson, founded the pool construction business in 1976.
“Pools have changed a lot in 50 years, but we’ve kept up,” Shane said. “In fact, we’ve kind of become known for the more unique designs and challenging jobs. We gravitate toward those because we’ve developed the expertise to do just about anything the customer can come up with. It’s a lot of work, and it’s a challenge, but it is also fun to push the envelope sometimes just to see what we can pull off.”

Luxury Pool & Spa has built its name on designing and building pools to fit any homeowner’s needs and aesthetic dreams. From fire features and waterfalls to infinity pools, fountains and myriad other customizations, there is little the company has not seen when it comes to installing and maintaining these backyard oases, all with flawless precision.
“We have an amazing crew, from our service managers to our pool techs to our construction crew to our retail staff,” Jeremy said. “We are truly blessed with a special group of people who share the same vision and goals.”
With two store locations in Conway and Russellville, the Luxury Pool & Spa team meets customers where they are, offering high-quality products and industry-leading supplies. Luxury Pool & Spa provides automatic pool cleaners, in-store water testing, chlorine alternatives, saltwater systems, variable speed pumps and much more. Staff members are trained multiple times a year in the latest methods for pool upkeep, as well, making them truly masterful when it comes to recommending the right chemicals, tools and equipment.

“In the pool business, there are companies that are builders, there are service companies, and there are those that are maintenance professionals,” Jeremy said. “We do all of it, providing turnkey services so our customers don’t have to go anywhere else. I think that’s what people really love about us.”
For more relaxation, many homeowners consider adding a hot tub to their backyard escape. Luxury Pool & Spa’s unmatched lineup of state-of-the-art spas are highly sought after for the therapeutic benefits of muscle relaxation, not to mention bringing that all-important element of luxury to outdoor spaces while providing yet another way to connect with family and friends.
“The models that we carry today are totally self-contained tubs, very energy efficient,” Jeremy said. “Really, all you need is a level concrete pad or a reinforced backyard deck, depending on the spa model, and you’re ready to fill it, plug it in and go. You don’t even need a special power source, since they plug into either a standard 110- or 220-volt household outlet.”

Luxury Pool & Spa carries the leading hot tub brand Caldera Spas. Caldera Spas are designed with ergonomic seating and cutting-edge massage jets to provide maximum relaxation. A highly customized, built-in hot tub can also easily integrate into a pool design to give one’s backyard a cohesive look and upscale feel.
Luxury Pool & Spa’s offerings do not stop at the water features. Its showrooms also feature POLYWOOD outdoor furniture, umbrellas and Big Green Egg grills to help customers complete their dream backyard vision.
Whether seeking out the right spa for one’s home or getting started on building the backyard poolscape of one’s dreams, Luxury Pool & Spa has the craftsmanship, quality and decades of expertise needed to make for a stress-free process from start to finish. After the job is done, the company’s postinstallation and in-store services are sure to keep everything running smoothly for years to come.

Luxury, clearly, is in more than just the name. It is a core component of everything Luxury Pool & Spa has done since 1976.
“We’ve built multiple pools for people over the years, and I think that repeat business says a lot about us,” said Andrea Lawson, general manager. “We have customers that we’ve had for 40-plus years that we’re still taking care of their pool, or now their kids own the house, and we’re taking care of the pool for their kids.”
5 Stanford Road, Conway
501-327-1772
510 S. Arkansas Ave., Russellville
479-968-7772
SEE THE FEATURE BELOW AND IN OUR JULY 2026 ISSUE OF AMP
