Chief Operating Officer, Superior Senior Care
Quincy Hurst grew up immersed in the Superior Senior Care family business, where he discovered early on that his true passion was serving others. What began as a clear career path soon revealed itself as a deeper calling. Since becoming chief operating officer in 2020, Hurst has led with compassion and kindness — principles that continue to guide his journey and shape the care provided to every client and caregiver.
“My mom started Superior Senior Care when I was just 2 years old, so I’ve sort of always been around it,” Hurst said. “I started working in our Rogers location as a billing clerk and gradually worked my way up. Eventually, I opened and managed our Fayetteville location, which became the largest of any of our offices. From there, I was asked to take on a bigger role at our corporate office, and now I oversee operations across the company.”
Since opening its doors in 1985, Superior Senior Care has become a trusted provider of inhome care in Arkansas and has grown from one office to 28 across the state. Hurst wears many hats as COO and strives to remain hands-on yet collaborative with his team. Managing more than 100 employees daily, Hurst believes staying calm under pressure is essential to delivering excellent care.
“I like to be approachable and involved but also trust my team to take ownership and make decisions,” he said. “Early on, I thought leadership was having all the answers, but I’ve learned it’s really about asking the right questions, listening and supporting the people around you.”
Working in a family business comes with potential pitfalls of its own. Hurst knows he is not only responsible for achievement as far as the bottom line is concerned but also has a legacy to carry forward. If successful, he said, the result can be incredibly fulfilling.
“I find it important to respect tradition but approach decisions with enough flexibility that improvements and innovations can still be implemented to adapt to what clients and caregivers truly need,” he said.
For Hurst, success is all about finding balance.
“Professionally, it’s running a company that provides stability and dignity to clients and caregivers,” he said. “Personally, it’s having time, health and relationships that allow me to enjoy life. Financial security matters, but life is richer when you can spend it meaningfully with friends and family.”
One of Hurst’s deepest commitments is advocating for seniors and people with disabilities, especially those who live alone with little or no outside support. He interacts with individuals in those situations regularly, he said, and has seen firsthand that access to food, comfort and safety is crucial for their survival.
“Supporting these vulnerable populations, helping them maintain dignity and stability, and ensuring they aren’t forgotten is something that drives me every day in both my personal life and my work at Superior Senior Care,” Hurst said.
Looking back on his career thus far, he urged other professionals to follow the guiding principles that not only opened doors for him but have made him a better father, son and leader.
“Focus on learning and building skills, not titles,” Hurst said. “Be inquisitive, work hard, and take on the tasks others avoid. Your supervisors will notice, and you will be afforded opportunities for real growth.”
Photo by Jane Colclasure
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