In a field steeped in tradition and formality, Brandon Haubert stands apart. The CEO of WH Law in North Little Rock has taken an unconventional approach to leading his firm, emphasizing accessibility, transparency and a client-first mindset. A firm believer that the only difference between himself and his clients is a law degree, Haubert has built a practice centered on breaking down barriers between attorneys and those they serve. His journey from a small-town upbringing to heading a thriving legal practice is a testament to perseverance, innovation and an unwavering commitment to authenticity.
Born and raised in Clarksville, Haubert’s early life shaped much of his professional philosophy. The son of parents without high school diplomas, he learned early on the value of hard work and resilience. His first job, washing dishes at a local restaurant after football practice, instilled in him lessons that would stay with him throughout his career: Show up consistently, embrace hard work, and never underestimate the importance of small efforts (and never live in a home without a dishwasher).
At 15, Haubert faced a challenge that epitomized his problem-solving mindset — purchasing a truck with a nonfunctional engine. Undeterred, he gathered the necessary parts and, with only a Chilton manual for guidance, rebuilt the engine himself. That experience cemented his belief that with persistence and resourcefulness, any problem could be solved — a philosophy he carries into his legal practice today.
Haubert’s professional journey took a few detours before he found his true calling. After working in the oil industry and facing a layoff in 2008, he decided to pursue law, a field many had suggested due to his knack for argument and problem solving. He earned his bachelor’s degree in business from Arkansas Tech University in Russellville, followed by a Master of Business Administration and a law degree from the University of Arkansas at Little Rock William H. Bowen School of Law.
Despite receiving job offers from established law firms, Haubert quickly realized he was not cut out for traditional legal employment.
“I’ve always known I’m a terrible employee,” he said.
Instead, he co-founded WH Law, opting for the risk and reward of running his own firm. It was a leap of faith that paid off, allowing him to shape his firm according to his values and vision.
From the outset, Haubert knew WH Law would not operate like a conventional law firm. His first few years in practice involved wearing suits daily, adhering to the expected aesthetic of a lawyer. Over time, he recognized the rigid, buttoned-up approach was not necessary to provide excellent legal services. Clients, he found, appreciated relatability over pretense. The firm embraced its now-signature “Boots, Not Suits” mentality, and WH Law ditched the traditional law office aesthetic, opting for modern, welcoming spaces that defy expectations. Clients visiting the firm often ask, “Is this really a law office?” — a reaction Haubert embraces as validation of his vision.
Beyond appearances, WH Law integrates technology to streamline client interactions. Inspired by a frustrating experience attempting to book an appointment with another business, Haubert implemented an online scheduling system that gives clients autonomy over their appointments. That tech-forward approach extends to all aspects of the firm, ensuring efficiency and accessibility for clients who expect modern solutions.
One of Haubert’s guiding principles is treating clients as equals. Many law firms operate using a hierarchical structure in which attorneys wield authority over their clients. WH Law flips that dynamic, recognizing that clients — not lawyers — are the true decision-makers.
“Think about the lawyer-client relationship this way,” Haubert said. “There’s a superior-subordinate relationship, but it’s the opposite of how most lawyers think about it. The client is paying the bill; they should be in control.”
This client-centric philosophy extends to communication. Rather than relying on traditional email, WH Law uses an internal messaging system accessible to the entire team. That ensures clients’ messages do not get lost in an attorney’s inbox and that other team members can step in seamlessly, if needed. The firm also encourages plain-language communication, avoiding the legal jargon that often alienates clients.
Since its inception, WH Law has expanded significantly and now has multiple locations across Arkansas. However, Haubert is currently focused on refining, rather than expanding. The firm is undergoing a strategic shift, a move allowing each practice area to operate with a distinct brand identity while maintaining the core principles that define WH Law.
For Haubert personally, the next phase is about balance.
“Being a poor kid, you always think if you get enough money, it’ll fix everything,” he said. “Then you figure out that what you really want is time.”
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