Eli Saldivar
E-commerce Team Lead
PepsiCo
Eli Saldivar is a prominent e-commerce figure with 15-plus years of experience. Originally from Latin America, he holds international business and marketing degrees from John Brown University. Saldivar started by developing digital practices for leading agencies, including Publicis and Omnicom, serving Fortune 500 clients. In 2019, he joined Procter & Gamble to lead international e-commerce and marketing for Walmart, and then health care marketing and digital commerce. Notably, he oversaw the Children’s Safe Drinking Water Program, donating 50 million liters across 26 countries. In July 2022, Saldivar transitioned to PepsiCo to lead its Foods Online business, drawn by a commitment to current and future business success. He enjoys prioritizing people and empowering them to thrive — for example, by mentoring students and entrepreneurs through the University of Arkansas’ Technology Ventures program. Passionate about advancing Hispanic talent, Saldivar collaborates with LatinXNA on community development programs and serves as a board member of Banco Si!, a subsidiary of Signature Bank of Arkansas focused on serving the Hispanic population.
